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Archive for February, 2013

Improve your Facebook Page

Posted on: February 28, 2013 by in Uncategorized
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Easy Ways to Inject Life into Your Facebook Page

If you’re asking yourself the best way to boost your Facebook page, I’d like to give you eight solid techniques for fast improvement that won’t cost anything but a bit of time. The following tips will not only help you optimize for Facebook and Google search better, but will also lay the foundation for better social interaction, and that is where the money is these days.

  1. Make a Commitment – Facebook takes some time and thought. Many are the marketers who have planned to use a Facebook page for their business, and soon abandoned it, which also says something about your company. Make a commitment to post and get involved frequently, or it could be counter-productive!
  2. Create a Custom URL – You should definitely get a custom URL for your page. The one it includes isn’t likely to aid with search engine optimization (SEO) or for anyone looking for you.
  3. Don’t Repeat Your Tweets – Twitter is fantastic, but don’t make us live through things twice. Be unique with what you post on your Facebook page. Your extra effort will be rewarded.
  4. Keep Updates Short and Sweet – Like it or not, consumers are into short these days. There’s a place and time for longer pieces, but generally try to keep your posts short – 150 characters or less.
  5. Deliver Lots of Awesome Content – Creating content that people can use and are talking about will be the #1 mission for your page.
  6. Engagement with Your Readers – Don’t be shy about stimulating conversation, asking questions, holding contests or anything else that will get the conversation rolling!
  7. Be Responsive to Problems – Take anyone that complains seriously, and be proactive in response to anyone who asks questions. It is possible to head off a lot of trouble this way.
  8. Post Photos – According to Facebook, posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement than text-only posts, respectively.

Implementing these suggestions will give you a great start towards making your Facebook page a far more lively place!

Google+ Local Listing

Posted on: February 25, 2013 by in Uncategorized
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Tips to Rock Your Google Local Listing

So far, Google+ is sort of like that dog that keeps coming back into your yard searching for scraps. I mean, what should you do with him? The truth is, this dog can hunt! Businesses are starting to wake up to the opportunities with Google+, aiding not only with social media interaction, local visibility on the internet, and helping establish your brand; but the many ways it helps you with your content. And it’s obtaining results: websites using the +1 Button increase page traffic by 350%, and over 925,000 people join Google+ every day!

Seven Strategies for Utilizing Your Google+ Page

Here are seven ways to get your Google+ page to help your business.

  1. Your Google+ profile – Complete it. Do this with thought. Make sure you use interesting photos and images, and link to your other social media profiles.
  2. List your local contact info – Provide business hours, your contact information, and also maps and directions.
  3. Link to your sites – be sure you link to your main business blog or site. This is a must!
  4. Create a business page – Showcase your business where it counts. This has direct benefits for search engine results and for people that find you on Google+.
  5. Link out to your content –Doing this will have a number of benefits, first of all getting them indexed almost instantly, and also a number of other search engine advantages. You can even use your Google+ page to make posts, including multimedia which can link out to your posts elsewhere.
  6. Utilize Direct Connect – Utilize this feature in Google+ to let visitors to add you to circles when they find you in search. Think of this as a Facebook “Like”.
  7. Use video chat in Google+ Hangouts – This tool is incredibly useful. Any time you conduct a video chat, Google+ streams it, records it, and sends you the recording via email. After that you can upload to YouTube if you wish, thus creating more useful content. One terrific way to use this is to produce impromptu product demos.

This barely scratches the surface of what’s possible with Google+. To see even more strategies along with a cool infographic on the subject see this post on CopyBlogger.

Mobile Marketing For Business

Posted on: February 21, 2013 by in Uncategorized
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5 Marketing Strategies Big Business Doesn’t Want Small Business to Know About

Mobile marking can be a goldmine!

However, given the marketing activities of many small businesses, you’d never know this.

While it’s true that the mobile revolution has arrived, small business owners are still struggling to catch up with changing consumer behavior. In a Web.com survey of 500 small-business owners, only 26 percent of respondents said they’ve invested time and money in ensuring that their site was optimized for mobile devices. Exactly what does this mean for you? It means you have a great opportunity to stand out as a leader among local businesses—and poach competitors’ customers in the process!

More than half of all searches are now being done on a mobile device and you being a small business owner can take advantage of that. Even a small business with limited funds can use these five ways to target mobile users.

  1. Mobile Optimized Site – Ensuring that the site is optimized properly for mobile is step one, and without it pretty much everything else doesn’t matter. Make sure it is designed with mobile in mind, and is available on all platforms. According to market research from Google, 61 percent of consumers will leave a website if it’s not optimized for mobile.
  2. Look into Mobile Ads – Mobile ads are cheap and effective. This might sound surprising but at the moment lots of the inventory goes unsold each month and this keeps the costs down. This makes it a prime time to jump in and explore the concept of mobile advertising.
  3. SMS and Push Notifications – SMS messages (text messages) have a great open rate. According to Frost and Sullivan, they are opened at an amazing 95 percent! Push notifications are also another great method to keep in contact with your customers who choose to opt-in.
  4. Using Mobile with Your Social Media – Having the capability to connect real-time with your social networks and send links to coupons, specials, events or a link to your latest YouTube video is a quick way to not just increase traffic and buzz, but also to aid your site’s search engine ranking. Google hangouts are also now becoming a new and exciting way to reach potential customers in real-time.
  5. Location Based Marketing and Passbook – Your small business has to be found on the web. In the past, it meant Foursquare and Yelp. While this still is true, you also have to begin investigating new technology like Passbook as well. Passbook is an excellent new app that allows its user to store all kinds of stuff like boarding passes, gift cards, coupons, store cards, coupons and all sorts of mobile payments.

The most critical thing for local businesses is to gather knowledge and constantly keep learning. Remember, it doesn’t have to be difficult and it doesn’t have to be extravagant. You just have to begin where you are and never stop learning.

5 Essential Steps For SMB Marketing

Posted on: February 18, 2013 by in Uncategorized
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5 Key Steps to Place Your Smalls Business Ahead of the Competition

Anyone who’s tried knows that small business marketing isn’t for the faint of heart. Promoting your business depends upon doing specific things and doing them well. The amount of competition we face these days is astonishing, and understanding how to get your pages performing online is tricky.

Here are five significant actions to keep you ahead of the competition!

  1. Create a Marketing Plan – Don’t leave anything to chance. Construct a well-thought out, to the point plan that maps out every one of your marketing elements along with what you need to do to get it done. Make it as detailed as you possibly can. At the very least fill in the broad strokes.
  2. Social Media Marketing – Not just a time waster! Social media is often an enormous source of website traffic and new business. As outlined by MediaBistro.com, 91 percent of experienced social marketers see improved website traffic due to social media campaigns and 79 percent are generating more quality leads.
  3. Build a Mailing List – Countless businesses make the mistake of not collecting client and prospect emails from the beginning. Email is far from dead. MarketingProfs.com tells us that email averages a return on investment of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17). If you choose to neglect it, you’re leaving a big part of your potential profits up for grabs!
  4. Video Marketing – Research has shown a video is 50 times more likely to appear on the first page of Google than any other text page! That is too good to pass up. Small businesses can take advantage of this by video marketing. The video market is still relatively untapped and having a simple video advertising your wares can gain you loads of Google traffic along with authority.
  5. Have a Mobile Presence – Ensure your site is optimized for mobile, as more than half of all searches now are emanating from some type of mobile device. Microsoft reports that mobile browsing is projected to overtake desktop browsing by 2014. Having your pages mobile optimized can help improve your reach, as well as corral impulse buyers.

Don’t Be a Superhero and Do It Alone!

No one is a superhero and you needn’t be. The realm of online marketing is constantly changing and evolving. You need to learn what is working now, learn from the best, and hire the very best outsourcing you can find. In the long run, it will pay off substantially!