5 Easy Ways to Supercharge Your Email Marketing
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Archive for June, 2013

5 Easy Ways to Supercharge Your Email Marketing

Posted on: June 30, 2013 by in Uncategorized
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Despite all of the ominous predictions on the demise of email marketing, what the evidence shows is the fact it’s still an important element of your online marketing, now and also for the foreseeable future. According to Sign-Up.to’s 2013 UK Email Marketing Benchmark Report, there has been a strong increase in average email open rates, rising from 18.35 percent to 21.47 percent in the last 12 months. Furthermore, the average return on your email marketing investment is now an impressive $44.25 for each dollar spent. (iContact)

So how do you to take advantage of this?

Here are 5 easy tips to get your email marketing efforts heading in the right direction!

  1. Create great subject lines – Headlines do matter, as your open rates will tank if you overlook this aspect. Invest time to craft a subject line that makes people want to open your email. This is usually a combination of curiosity, excitement, urgency, beneficial and spam compliant.
  2. Write engaging content – Make certain your emails are not only written to engage, but are also supplying great content unique to your brand. Over-deliver when it comes to handing out pearls of wisdom, as that is presumably why they’re subscribed to and following you in the first place, correct?
  3. Put in social media share buttons – very easy to do, and also easy to forget to do, this one is a great way to spread your emails around, especially those packed with your best content. Put these buttons in there and encourage your users to use them. You will often gain new opt-ins the easy way!
  4. Deliver mobile-friendly emails – Now that 64 percent of decision makers read their email on their mobile device,(TopRankBlog) and the average person checks their smartphone some 34 times a day, isn’t it time to make sure your emails are  mobile friendly?
  5. Mail more often – This one might be counter-intuitive. We don’t want to keep sending messages that people don’t want. True, if you’re selling every email, or worse, delivering spam. Rather, keep delivering amazing content that is building your brand. Copyblogger reports that your unsubscribes actually decrease if you’re mailing more frequently, with good content.

What About the Smaller Daily Deal Sites?

Posted on: June 25, 2013 by in Uncategorized
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Many small business ownesr are asking not just if Groupon and LivingSocial able to remain afloat, but are they a viable option for smaller business such as theirs? Or would a smaller daily deal site be more likely to be the ticket to help with your hyperlocal marketing? There are a number of benefits to using a few of the smaller daily deal sites rather than the market beasts, Groupon, LivingSocial Facebook and Google. We’re going to look at why sites like Woot, Yelp, eLocal, Local Response, ZipLocal, Signpost, CityMaps, Yipit, and ShowMeLocal just might give you a far more agile and consumer-focused result.

So why is a smaller daily deal sites able to shine when the big dogs fail?

We’ve all heard and a few lived the horror stories of small business owners who’ve signed up with a daily deal site and ended up unable to provide the number of deals they were talked into or compelled to purchase. Not the case with the smaller companies, as they know that your satisfaction is the only way you’ll return as well as spread the word in your hyperlocal area. Also, even though they typically have smaller staffs, support from a smaller site is much easier to get, as you’re generally not being passed over for businesses spending a lot more money than yours.

How daily deals can work for hyperlocal marketing

Some of these niche sites have the flexibility to adapt and change to your hyperlocal marketing needs. If your campaign needs fine-tuning or adjustment quickly, it’s much easier to accomplish than with a larger company. They typically don’t have investors to answer to, and can often make adjustments and decisions that a Groupon couldn’t. They already know they need to come through for your small business, or your business will dry up. Also, in our social environment, and particularly with a hyperlocal marketing campaign, word of mouth can have both a positive and negative effect. Don’t make the mistake of discounting the smaller daily deal sites when you are searching for offers. They may be exactly what you need!