5 Easy Ways to Supercharge Your Email Marketing
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5 Easy Ways to Supercharge Your Email Marketing

Posted on: June 30, 2013 by in Uncategorized
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Despite all of the ominous predictions on the demise of email marketing, what the evidence shows is the fact it’s still an important element of your online marketing, now and also for the foreseeable future. According to Sign-Up.to’s 2013 UK Email Marketing Benchmark Report, there has been a strong increase in average email open rates, rising from 18.35 percent to 21.47 percent in the last 12 months. Furthermore, the average return on your email marketing investment is now an impressive $44.25 for each dollar spent. (iContact)

So how do you to take advantage of this?

Here are 5 easy tips to get your email marketing efforts heading in the right direction!

  1. Create great subject lines – Headlines do matter, as your open rates will tank if you overlook this aspect. Invest time to craft a subject line that makes people want to open your email. This is usually a combination of curiosity, excitement, urgency, beneficial and spam compliant.
  2. Write engaging content – Make certain your emails are not only written to engage, but are also supplying great content unique to your brand. Over-deliver when it comes to handing out pearls of wisdom, as that is presumably why they’re subscribed to and following you in the first place, correct?
  3. Put in social media share buttons – very easy to do, and also easy to forget to do, this one is a great way to spread your emails around, especially those packed with your best content. Put these buttons in there and encourage your users to use them. You will often gain new opt-ins the easy way!
  4. Deliver mobile-friendly emails – Now that 64 percent of decision makers read their email on their mobile device,(TopRankBlog) and the average person checks their smartphone some 34 times a day, isn’t it time to make sure your emails are  mobile friendly?
  5. Mail more often – This one might be counter-intuitive. We don’t want to keep sending messages that people don’t want. True, if you’re selling every email, or worse, delivering spam. Rather, keep delivering amazing content that is building your brand. Copyblogger reports that your unsubscribes actually decrease if you’re mailing more frequently, with good content.