5 Essential Steps For SMB Marketing
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Posted on: February 18, 2013 by in Uncategorized
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5 Key Steps to Place Your Smalls Business Ahead of the Competition

Anyone who’s tried knows that small business marketing isn’t for the faint of heart. Promoting your business depends upon doing specific things and doing them well. The amount of competition we face these days is astonishing, and understanding how to get your pages performing online is tricky.

Here are five significant actions to keep you ahead of the competition!

  1. Create a Marketing Plan – Don’t leave anything to chance. Construct a well-thought out, to the point plan that maps out every one of your marketing elements along with what you need to do to get it done. Make it as detailed as you possibly can. At the very least fill in the broad strokes.
  2. Social Media Marketing – Not just a time waster! Social media is often an enormous source of website traffic and new business. As outlined by MediaBistro.com, 91 percent of experienced social marketers see improved website traffic due to social media campaigns and 79 percent are generating more quality leads.
  3. Build a Mailing List – Countless businesses make the mistake of not collecting client and prospect emails from the beginning. Email is far from dead. MarketingProfs.com tells us that email averages a return on investment of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17). If you choose to neglect it, you’re leaving a big part of your potential profits up for grabs!
  4. Video Marketing – Research has shown a video is 50 times more likely to appear on the first page of Google than any other text page! That is too good to pass up. Small businesses can take advantage of this by video marketing. The video market is still relatively untapped and having a simple video advertising your wares can gain you loads of Google traffic along with authority.
  5. Have a Mobile Presence – Ensure your site is optimized for mobile, as more than half of all searches now are emanating from some type of mobile device. Microsoft reports that mobile browsing is projected to overtake desktop browsing by 2014. Having your pages mobile optimized can help improve your reach, as well as corral impulse buyers.

Don’t Be a Superhero and Do It Alone!

No one is a superhero and you needn’t be. The realm of online marketing is constantly changing and evolving. You need to learn what is working now, learn from the best, and hire the very best outsourcing you can find. In the long run, it will pay off substantially!