Smart Business These Days is Embracing Design!
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Smart Business These Days is Embracing Design!

Posted on: May 24, 2013 by in Web Design
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Okay, so take a guess: how much time do you think it takes the average person to form a first impression upon landing on your webpage? A study by researchers at the Missouri University of Science and Technology in 2012 discovered that it takes all of two-tenths of a second to garner that impression. This makes your design ever so much more vital, as your visitors indeed have choices, and if they are less than bowled over by your design elements, you can be assured they will seek more appealing pastures. This is also a big trust factor with your visitors: a poor design will frequently lead to the inevitable feeling that there may be other parts of your business that are just as shoddy.

How can we promote good design?

The very first thing to do is to give this some thought. The competition has. Using a plan for presenting your brand and products to the world is largely accomplished by a carefully thought-out plan. Another significant finding in that study was that your logo gets the most attention, followed closely by images and social interaction. The visual elements matter a lot! Now that we have an understanding, there are essentially no excuses left, as now cost is not any longer a viable excuse for getting good design work done. The advent of crowdsourcing sites like 99Designs, CrowdSpring and others have made what used to be prohibitively expensive for small business, a very affordable item.

How are the benefits?

The advantages of good design in your business are many and sometimes intangible. While a visual overhaul of your website is fairly obvious, other items like product packaging, your print and web advertising, and even site graphics are now being shared, Pinned and ReTweeted from your webpages. We are observing each day just how much this can impact your site’s reach and customer base. What’s more, that special feeling that visitors get when viewing an excellent design may be hard to quantify, however when your site’s traffic increase and sales increase for no other apparent reason, you’ll be very glad you took a long look at your visual design elements today!