What About the Smaller Daily Deal Sites?
Get Started Today
or Call us today - (212) 502-7061

What About the Smaller Daily Deal Sites?

Posted on: June 25, 2013 by in Uncategorized
No Comments

Many small business ownesr are asking not just if Groupon and LivingSocial able to remain afloat, but are they a viable option for smaller business such as theirs? Or would a smaller daily deal site be more likely to be the ticket to help with your hyperlocal marketing? There are a number of benefits to using a few of the smaller daily deal sites rather than the market beasts, Groupon, LivingSocial Facebook and Google. We’re going to look at why sites like Woot, Yelp, eLocal, Local Response, ZipLocal, Signpost, CityMaps, Yipit, and ShowMeLocal just might give you a far more agile and consumer-focused result.

So why is a smaller daily deal sites able to shine when the big dogs fail?

We’ve all heard and a few lived the horror stories of small business owners who’ve signed up with a daily deal site and ended up unable to provide the number of deals they were talked into or compelled to purchase. Not the case with the smaller companies, as they know that your satisfaction is the only way you’ll return as well as spread the word in your hyperlocal area. Also, even though they typically have smaller staffs, support from a smaller site is much easier to get, as you’re generally not being passed over for businesses spending a lot more money than yours.

How daily deals can work for hyperlocal marketing

Some of these niche sites have the flexibility to adapt and change to your hyperlocal marketing needs. If your campaign needs fine-tuning or adjustment quickly, it’s much easier to accomplish than with a larger company. They typically don’t have investors to answer to, and can often make adjustments and decisions that a Groupon couldn’t. They already know they need to come through for your small business, or your business will dry up. Also, in our social environment, and particularly with a hyperlocal marketing campaign, word of mouth can have both a positive and negative effect. Don’t make the mistake of discounting the smaller daily deal sites when you are searching for offers. They may be exactly what you need!